We collect several types of information from and about users of Our Site, including:
(i) information provided by you when you register, create an account, or use one or more of Our products and services available on the Site (e.g., your name, telephone number, postal address, and email address). This information allows Key Food to process your registration, respond to your communications, provide customer service, and process and administer contests, sweepstakes, or surveys that you voluntarily participate or enroll in;
(ii) information We obtain from your use of the Site (e.g., your username and password, server log information, queries or searches, mobile phone number, other websites accessed from the Site, internet protocol address, hardware model, operating system version, unique device identifiers, mobile network information, and physical location information collected from GPS location data and mobile wireless access points). This information is used to provide customer service, for marketing and data analytics purposes, product/service improvement and development, and to protect against malicious, deceptive, fraudulent, or illegal activity.
(iii) information We collect during your online grocery shopping sessions (e.g., shopping list contents and e-commerce purchases). This information is used to provide and personalize our products and services offered to you and to send you information about products, services and other offerings that may be of interest to you;
(iv) information provided by you when you participate in any customer loyalty programs, promotions or contests offered by Us or one of Our affiliates. This information allows Key Food to improve our products and services, target advertising, and make our communications to you more relevant;
(v) information provided by you when offering feedback or completing profile forms. This information allows Key Food to provide customer service, perform marketing and data analytics, and to process and administer contests, sweepstakes, or surveys; and
(vi) information about the on-line transactions you undertake including details of payment/credit cards used and loyalty card purchase information.
When you access the Site using a mobile device, Key Food obtains information such as GPS and cell tower information. In addition, when connecting to the Site via a service provider that uniquely identifies your mobile device, Key Food may receive this identification, and as noted above, may also have access to or collect your mobile phone number. Key Food may use and store this information, in combination with the information identified above and other location-based information such as IP address, billing address or postal code provided by your carrier or your account registration, to provide enhanced location-based services, serve location-targeted advertising, search results, and other content. We may associate the mobile phone number to the mobile device identification information received from your service provider.
We also monitor customer site traffic patterns and site usage, which enables Us to improve the products and services We provide.
Access to retail “Customer Loyalty Card” information
Please note that any updates to information you provided to become a member of Our Customer Loyalty Card program must be completed in person at one of Our store locations.
Use of your information and your preferences
We may use the information that you provide to us or that we collect about you, including your personal information, for various purposes, including:
to present the Site and its contents to you, as well as to facilitate and improve your online experience;
to process order, fulfillment, delivery and payment transactions;
to process your registration and manage your online account;
to provide and personalize our products and services offered to you;
to respond to your communications and provide customer service;
to process and administer contest and sweepstakes entries and awards;
to provide you with information, products, or services that you request from Us;
to send you information about products, services and other offerings that may be of interest to you;
to protect against fraud and unauthorized transactions;
to comply with and enforce applicable legal requirements and Our policies and terms;
to fulfill any other purpose for which you provide your information;
to notify you about updates, security alerts, or changes to the Site or any products or services we offer or provide through the Site;
in any other way we may describe when you provide the information; and
in certain circumstances when you have provided your consent (without limiting any of Key Food's other permitted uses).
We will also use your contact details to regularly communicate with you. We may use your information to send you offers and news from Key Food and services of other carefully selected companies which We think may be of interest to you. In addition, We like to hear your views to help Us improve the Site and the products and services We offer and may contact you from time to time to ask your opinions. We may contact you by post, email, telephone, fax or text message for all these purposes.
Once you have registered to use the Site, you will be provided with access to a "Preferences" page that will allow you to tailor Our commercial communications to your preferences. To change your preferences, simply click "Sign In" on the top menu bar. Once you have signed in you will see a "Preferences" link on the menu bar. Click "Preferences" and a page will load titled "Update Registration". If you do not want to receive commercial communications from Us, please select your choices by using the boxes available on that page.
You can also access, review, edit, update, correct, or delete the information you provided to us when creating a user account by accessing the "Preferences" page.
Please note that there may be instances where it may be necessary for us to communicate with you, in any event, for administrative or operational reasons relating to our Site or the products and services we offer.
Disclosure of your information
The information you provide to Us or that We collect about you may be used by all Key Food companies, including subsidiaries and affiliates. We also may disclose your personal information to Our retailer partners and authorized third party vendors that support Our products and services (such as payment card processors or third-party order fulfillment and delivery services) or Our retailer partners' services. Use of the personal information disclosed to these retail partners and third-party vendors is limited solely to the use authorized by Key Food. We will not disclose your personal data to anyone else, except for any successors to Our business and the services that process and store data on Our behalf.
We may use and disclose aggregated non-personal information and personal information that does not identify any individual, for any purpose and as permitted by applicable law.
We may disclose information about you in connection with negotiations for or any actual acquisition or merger between Key Food and another company.
Cookies and Web Beacons
We use both session cookies and persistent cookies. We use session cookies to make it easier for you to navigate our site. Persistent cookies enable us to track and target the interests of our users to enhance the experience on our Site. A session cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser's "Help" file. Most browsers allow you to turn off the cookie function. However, turning off the cookie function will restrict the online Key Food services you can access and use.
To learn how to opt out of Google Analytics cookies, please visit
To learn how to opt-out of targeted advertising through our partner Double Click please visit
We also use web beacons on the Site for a number of purposes including to gauge the effectiveness of our services, marketing programs and ad targeting, to monitor how users navigate on and from the Site, and to record the number of visitors to the Site.
Information you disclose publicly or to others
The Site may permit you to submit or post a wide range of information including personal information (e.g., photographs, user profiles, writings, video, or audio recordings, computer graphics, etc.) on social media and other publicly available forums, and in association with your account and user profile. We or others may store, display, or otherwise use the information you post or submit online or offline in any media or format (currently existing or to be developed) and may or may not attribute it to you. Others may have access to this information and may have the ability to share it with third parties. Please note that Key Food does not control who will have access to the information that you post or submit and cannot ensure the information will be private or secure.
If you choose to use social media and other publicly available forums, information you post or submit may be publicly displayed on the Site or by the provider of the forum that you use. Both Key Food and the third-party provider may also have access to certain information about you and your use of the Site and the forum.
Users outside the United States
Notice to California residents
This Section applies only to consumers who are California residents, and to the Personal Information of those consumers that is collected by Key Food. For California residents, Personal Information is defined by the California Consumer Privacy Act (“CCPA”) as any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.
The CCPA requires certain disclosures about the categories of Personal Information that We collect and how We use it, the categories of sources from whom We collect Personal Information, and the third parties with whom We share it. This information is explained in the “Information collected”, “Use of your information and your preferences”, “Disclosure of your information”, and “Cookies and Web Beacons” sections above.
California customers have the right to request: (1) that Key Food disclose what Personal Information about them that We collect, use, and disclose, including the specific pieces of the Personal Information about them collected by Key Food in the preceding 12 months (known as a “request to know”); and (2) that Key Food delete the Personal Information about them collected or maintained by Key Food (known as a “request to delete”).
If you are a California resident and would like to submit a request to know or a request to delete, you may submit your request in one of the following methods:
Requests will be responded to, free of charge, within 45 days of receiving the request. Consistent with California law, you may only make two such requests in a 12-month period, and the information provided will only cover the information collected in the preceding 12 months.
In order to process a request, We will need to verify your identity. We may request two or more data points of Personal Information and other proof of identification depending on the nature of the request and the Personal Information requested to verify your identity.
As a California resident, you also have the right to designate an agent to exercise these rights on your behalf. We may require proof that you have designated the authorized agent to act on your behalf and to verify your identity directly with Us.
Key Food does not sell your personal information as that term is defined in the CCPA.
1. Submit a Data Access Request Form;
2. Call the following number: (848) 202-3100 x. 400;
3. Email: Create email or use email@example.com You will be asked to complete the Data Access Request Form from line 1; or
4. Send a completed printed Data Access Request Form (found in the link from line 1) to the following address:
Key Food Stores Co-Operative, Inc.
ATTN: Customer Service
100 Matawan Road
Matawan, NJ 07747
Telephone: (848) 202-3100 x. 400
Notice regarding children’s privacy
The Site is a general audience site for adults age 18 or over, and is intended for use by individuals in the United States. The Site is not designed or intended for use by persons under the age of 18.
In response to concerns about protecting children's privacy online, Congress enacted the Children’s Online Privacy Protection Act of 1998 ("COPPA"), which sets forth rules and procedures governing the ways in which websites may collect, use and disclose any personal information for children under the age of 13. In accordance with COPPA regulations, We do not (1) request or knowingly collect personal information from users under 13 years of age; or (2) knowingly use or share personal information from users under 13 years of age with third parties.
It is possible that by fraud or deception We may receive information given to Us or pertaining to children under 13. If We are notified of this, as soon as We verify the information, We will immediately delete the information from Our servers.
Questions regarding children's privacy should be directed to us at firstname.lastname@example.org or call us at (848) 202-3100 x. 400.
Mobile device unique identifier
When connecting to the Site via a service provider that uniquely identifies your mobile device, Key Food may receive this identification. As noted above, Key Food may also have access to or collect your mobile phone number. We may associate that phone number to the mobile device identification information received from your service provider.
Physical location information
When you access the Site using a mobile device, Key Food obtains information for pinpointing technology such as GPS and cell tower information. Key Food may use and store this information, in combination with other location-based information such as IP address or billing address or postal code provided by your carrier or your account registration, to provide enhanced location based services, serve location-targeted advertising, search results, and other content.
The security of your personal information is very important to Us. We follow generally accepted industry standards to protect the personal information submitted to Us, and that We collect, both during transmission and once We receive it. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while We strive to use commercially acceptable means to protect your personal information, We cannot guarantee the absolute security of the personal information provided by you or collected by Us through use of the Site.
(848) 202-3100 x. 400
Key Food Stores Co-Operative, Inc.